New Cookie
In 1898, several baking companies merged to form the National Biscuit Company, the maker of Oreo cookies. In 1912, Nabisco had a new idea for a cookie - two chocolate disks with a creme filling in between. On March 6, 1912 they came out with is known today as the Oreo cookie.
Design
On April 2, 1912, National Biscuit Company operations department was planning on introducing three new biscuits known as the Trio.
Oreo Biscuit--two beautifully embossed chocolate-flavored wafers with a rich cream fillling at 30 cents per pound. Mother Goose Biscuit--a rich, high class biscuit bearing impressions of the Mother Goose legends at 20 cents per pound. Veronese Biscuit--delicious, hard sweet biscuit of beautiful design and high quality at 20 cents per pound. This Trio is an exciting innovation, but two members of the inital announcement have since disappeared.
The third, Oreo, was evidently just the kind of cookie the American consuming public wanted. Somewhat similar to a previous product named "Bouquet," the Oreo consisted of two firm chocolate cookies with rich vanilla frosting in the middle. The first Oreos were slightly larger than today's product, but always round. Within a short time Oreo, which resembled an English biscuit.
Oreo Biscuit--two beautifully embossed chocolate-flavored wafers with a rich cream fillling at 30 cents per pound. Mother Goose Biscuit--a rich, high class biscuit bearing impressions of the Mother Goose legends at 20 cents per pound. Veronese Biscuit--delicious, hard sweet biscuit of beautiful design and high quality at 20 cents per pound. This Trio is an exciting innovation, but two members of the inital announcement have since disappeared.
The third, Oreo, was evidently just the kind of cookie the American consuming public wanted. Somewhat similar to a previous product named "Bouquet," the Oreo consisted of two firm chocolate cookies with rich vanilla frosting in the middle. The first Oreos were slightly larger than today's product, but always round. Within a short time Oreo, which resembled an English biscuit.
Slogans
-1950 – Oh! Oh! Oreo!
-1980 – For the Kid in All of Us
-1982 – America‟s Best Loved Cookie
-1982 – The One and Only
-1986 – Who‟s The Kid with the Oreo Cookie?
-1990 – Oreo, The Original Twister
-2004 – Milk‟s Favorite Cookie
-1980 – For the Kid in All of Us
-1982 – America‟s Best Loved Cookie
-1982 – The One and Only
-1986 – Who‟s The Kid with the Oreo Cookie?
-1990 – Oreo, The Original Twister
-2004 – Milk‟s Favorite Cookie